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Back2Roots provides the natural hair community with an assortment of natural hair products that promote overall health retention. Using ingredients such as shea butter, coconut oil, and natural herbs promoted in Afrocentric traditions, we assure users that even in the 21st century, there is no need to break tradition, only to refine it based on today’s needs. We provide consumers the comfort of knowing that, while our hair may be different, “our roots begin the same.”
Co-founder & Chief Marketing Officer
Co-Founder & Chief Product Officer
Co-founder & Chief Financial Officer